So how to find micro niche ideas? First let’s look at the question what a niche market is. The market are all the people world wide ready to spend money for something. A niche within that market are people holding in common some characteristics be it in terms of needs, interests, demographics or personal ones. A micro niche is simply a very small niche.
To give you an idea of niches, sub niches, sub, sub niches and micro niches go over to Amazon.com and navigate to “shop by department”, “Full Store Directory”. The lot here is a sub niche covering the things Amazon is offering. The sections are sub niches within that niche. Take a look at Home, Garden & Tools and there to pet supplies which is a sub niche of the sub niche Home, Garden & Tools. If you go further down you get the idea of what sub, sub niches and micro niches are. Eventually you end up with single products but of course you could segment them further.
By the way Amazon is a good resource to find ideas for your own niches. There are others: Google Trends, Google Keyword Tool (categories), ebay pulse, newspapers, magazines, Television, Radio, affiliate networks, website directories, … for dummies library and the world around you amongst others.
Focus on the things that catch your interest and then ask yourself: What problems might that niche have you could solve, what could make things better? Concentrate on things like fix, repair, solve, treat, how to …, where to … etc. Another approach is to list five of your passions, five problems and five fears and see what possible niches you could dig into.
If you have found a couple of possible niches go to amazon and search for that niche in the books section. The number of items returned is an indicator for the width of the chosen niche. Aim at one neither too broad nor too narrow. You have to develop a feel for it. E.g.: “Dogs” (ca, 120’000 hits), “mountain dogs” (ca. 5000 hits), swiss mountain dogs (ca. 200 hits), “swiss bernese mountain dogs” (52 hits). I’d go for the swiss mountain dogs.
A profitable niche market has some characteristics in terms of relevance, commerciality, competition and traffic.
Since we are looking for a niche market for online marketing your offer must be found online which means it will be found by suitable keywords people type into the search engines to find your offer. And this is what relevance is about. First of all think of possible keywords that might lead to your offer or web site. Get about 5 to 20 key phrases. Then do google searches with those keywords and see whether you reach similar sites to the one you plan. If so you have the first indicator that your keyword should be relevant. Let’s assume I plan a site on grooming bernese mountain dogs. If I do a google search for exactly that key phrase I get 576’000 sites. If I look through the first two pages of Google I can see it’s all about exactly that subject. So this should be good to go.
Next thing to look at is commerciality. This means people who are willing to spend money within the subject. The only indicator for this is CPC (cost per click) in Google keyword tool. Aim at a CPC between 30 Cents and 2 Dollars. If lower that keyword won’t make you much money if higher you’ll have a very competitive keyword which can be hard to rank for in the search engines. For my key phrase the keyword tool doesn’t have any entries which means there are not enough searches to even estimate any data.
The niche you want to explore has to have enough prospects. The way to guess how many people are interested is to look at Google keyword tool again. There you can see how many searches are done monthly for your keyword. Aim at a total of about 10’000 to 50’000 monthly searches for all your keywords. It doesn’t matter if it is a bit less or a bit more.
If you are this far it’s time to look at competition for those keywords. The first indicator is from Google keyword tool again. There it gives the CPC competition as low, medium or high. Then do Google searches for your key phrases and put them into quotes. Google gives a number indicating how many sites contain that exact phrase (same words in same order). The more sites there are on the internet the higher the possible competition so aim at keywords with less than 100’000 exact matches.
Then figure out how many sites are keyword optimized for your phrase.
To find this out you can enter all in title: followed by your key term in quotes. E.g.: all in title: “your key term”. You can do the same with all-in-anchor and all-in-tag and in-url. But since this is very time consuming you want to do this last step only for potentially good keywords or use the very good tool Market Samurai (free version or full version).
In the end you should have 5 to 20 keywords within your niche to target.
These are my recommendations to find micro niche ideas and keywords.